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Shopper Activation Coordinator

Candidatul ideal
Requirements: • University degree • Experience in Shopper Activation, Brand Instore Execution, Sales Animation, Trade Marketing • Strong knowledge about merchandising, category, clients, products • Communication and negotiation skills • Adaptive and fast reaction in new situation • Curious, pro-active, creative and, in the same time, organized and able to interpret and work with figure • PC skills: Good computer skills (Word, Excel, PowerPoint); MS Access is a plus • Languages: Fluency in English, both written and spokenDescrierea jobului
Commercial in Danone - Who dares... wins! We bring Danone brands close to our consumers, by developing partnerships with clients from both the modern trade and proximity channels and by providing a high-quality sales and trade marketing activity. Your reason to smile: your job Highlights: As Shopper Activation Coordinator, you will have the opportunity to work for the most impactful brands in the company, contributing directly to brands’ growth and Sales boost. Role: Ensure the brand First Moment Of Truth (FMOT) strategy creation and FMOT plan implementation, building on retailer, shopper and Danone strategy. Responsibilities: • Contribute to the shopper understanding in cooperation with S&I, to better understand shopper insights, shopping mission, path to purchase and trends • Lead and manage related campaigns from idea to implementation (own shopper activation brief, agency and field implementation and track execution; contribute to building of relevant customer in-store activation plan, provide key selling tools: selling sheets, listing presentations, samples, pictures etc.) • Manage dedicated FMOT brand budget and contribute to efficient spendingDescrierea companiei
Our objective is to bring Health through food and beverages to the greatest amount of people. OPENNESS, PROXIMITY, HUMANISM AND ENTHUSIASM - our core values guide what we do throughout the world. They provide the basis for our management decisions and they are expressed in the attention we pay to the health of our consumers, to the quality and taste of our products and to the environment and society as a whole. DANONE Group brings together employees from many different cultures and backgrounds, each and every one subscribing to common values. We are constantly striving for innovation and we encourage the expression of talent by showing confidence in our people and giving them autonomy. DANONE Group is present in 120 countries around the world and has over 88.000 employees. Its major brands are: Danone, Actimel, Activia, Evian, Danonino, Wahaha, Aqua , Vitalinea, Volvic, Milupa, Nutricia, Nutilis . It is No. 1 worldwide for fresh dairy products and bottled water (by volume) and No. 2 worldwide in Baby food and Clinical Nutrition. Present in Romania since 1997, DANONE Romania is the leader on the fresh dairy products market; has one Fresh Dairy Plant in Bucharest and around 700 employees in all functions, all over the country.Since its founding, Danone Romania has demonstrated an ongoing commitment to people and to fair employment practices. Danone Romania believes that the diverse work force helps the company realize its full potential. Recognizing and developing the talents of each individual brings new ideas to Danone Romania.Danone Romania does not discriminate against any employee or applicant for employment because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, or covered veteran status. It is also Danone Romania's policy to comply with all applicable national and local laws pertaining to nondiscrimination and equal opportunity.

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