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Digital Marketing Manager

+5 years of relevant experience in digital performance marketing: SEM, SEO, ASO, content marketing, affiliate marketing, (paid) social marketing (Facebook, Twitter, Instagram), email marketing and so on;rn- Bachelor's Degree in Business, Marketing or a related field;rn- Advanced knowledge with MS Office (Excel, PowerPoint, Word), marketing tools (Google Analytics, Mixpanel, Adjust, andor others) and marketing networks (Social, AdWords, Remarketing, Ad Networks and others);rn- Fluent in English.rn- Experience in iGaming would be useful, SportsBetting experience would be ideal!
Responsibilities:rn-Retention and conversion of existing players and the re-activation of lapsed players.rn-Proposing, planning and executing a wide range of promotions.rn-Segmenting database in order to be best maximise player retention strategiesrn-Preparing and sending targeted marketing communications to specific groups of players within the database such as non-funded, lapsed, VIP levels etc.rn-Ensuring new promotions and features are communicated to player base at all levels.rn-Cross marketing activities when required.rn-Working closely with players and developing relationships with them through regular one-to-onerncorrespondence through email, telephone, live chat and through the post if necessary.rn-Implementation and measurementtracking of CRM strategy to ensure effective ROI in terms of old players regenerated, and registrations converted to depositing.rn-Providing administrative support and assistance to other departments.rn-Any other responsibility required to effectively manage the retention activities for the network.
Whats in it for you?rnrnThe salary for this job is based on experience, so whilst we are not able to go into detail at this stage, we can say that we offer great salary packages and a discretionary annual performance bonus.

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